Method Two: Buy or Donate Gift Cards
Did you know that most people have unused gift cards at home or in their wallet that they will never use?
First, inform your organization’s supporters that you will be running a different kind of campaign this year. Your organization will be purchasing their unused gift cards at the market rate which is less than face value.
Next, obtain access to our gift card buying and selling portal which will provide the pricing of each potential merchant and guide your organization through each individual buying and selling transaction.
Finally, set up a table or booth and ask the supporters to bring their unused gift cards and buy them for cash.
Your organization will buy the gift cards, then sell them back to us at a mark-up which can be in the double digits depending on market conditions.
As an example, a Home Depot gift card or merchandise credit can be purchased from your supporter for 55% of the face value. Then, your organization will re-sell the card to us. We will split the profit difference from the price at which we are able to re-sell the card. As an example, if we are able to sell the gift card at a 25% profit, we will split it with you and pay your organization 12.5%!
Why is this such a good idea for your organization’s supporters? Because they get cash in their pocket for a card from a merchant that they may never use.
If they decide to donate the card to you directly without payment in cash? Then that is even better for your organization as it can realize the full value of the current market price of the gift card. Your supporter may still be able to deduct the contribution on their federal income tax return.
Are you ready to raise money with discount gift cards?